TikTok is introducing a updated setting that allows them to cut down on the amount of AI-created media appearing in their feeds. This step comes as the service disclosed that it now features more than 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global release. This development comes amid a rise in AI-generated material, driven by recent content generation software.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A large amount of this output is deemed “AI slop”, a term for poor-quality, bulk-generated content that is often illogical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, including computer-generated images to science explainers, and we aim to give people the power to see more or less of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok announced that there are presently over a billion videos on its app identified as artificially created. In total, over 100 m videos are added to the platform each day, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be capable of decrease or raise the level of artificial media they watch by using the topic control feature in the app and choosing “AI-generated content”. Additional categories that currently be adjusted under the tool include news, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require users to identify convincing AI-generated content, and it bans dangerous fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Additionally, the platform will now apply an “AI-made” label to content produced via its built-in AI features, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is intended to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore introducing a two million dollar educational fund for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will assist non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, during debate over plans to lay off hundreds of review team members in the UK. TikTok is expected to cut a significant number of roles in its user protection division in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but AI can safeguard staff by eliminating the most distressing content prior to it gets reviewed by humans. TikTok stated a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
